| | Web indexing Web indexing is the set of techniques that allow a site to be indexed by the search engines. Once the web site is indexed, its ranking among the answers given by the search engines must be optimized. Stakes Nowadays, web indexing is a main source of traffic for almost every site. Actually, it allows internauts to access a web site without knowing its address. | | Techniques  Target analysis. Choice of the keywords, for the metadata (hidden data that describe page content) and to integrate them inside the pages content. Content emphasizing. Accessibility management. Web indexing. Ranking optimization. Web indexing and ranking follow up (web analytics). | |
. In order to maximize the web indexing impact, they are implemented from the beginning when a new site is designed. These techniques can also be applied to an existing web site :